A place for people with an interest in serious games
Serious Games For Marketing and Public Policy
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A group for those interested in the use of games to market products or generate awareness of public policy issues.
Website: http://en.wikipedia.org/wiki/Advergame
Members: 18
Latest Activity: Nov 5
About Serious Games For Marketing and Public Policy
As long as the game delivers a fun pay off, consumers consider it a relevant and valid cultural experience. In recent brand-impact studies, associating a brand with the fun of gaming is known to lift brand metrics such as brand awareness, message association and purchase intent. After playing a game, consumers are more likely to remember not just the brand or product itself, but to associate specific brand attributes with it.
The advergame industry is expected to generate $312.2 million by 2009, up from $83.6 million in 2004, according to Boston research firm Yankee Group.
Discussion Forum
XBLA gets its first advergame
Started by AC Oct. 12, 2007.
'World of Warcraft' Ads
Started by AC Oct. 7, 2007.
advergame.com
Started by AC Sep. 27, 2007.
Incredible Box Mobile Games For Marketing
Started by AC Sep. 21, 2007.
Burger King Games
Started by AC May. 19, 2007.
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